<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-4017457356229724666</id><updated>2011-11-27T17:13:37.505-08:00</updated><category term='Unique Engagement Rings'/><category term='history of engagement rings'/><category term='engagement ring'/><category term='engagement rings'/><category term='diamond engagement rings'/><category term='Diamond Solitaire Rings'/><category term='Antique Style Engagement rings'/><title type='text'>ENGAGEMENT RINGS</title><subtitle type='html'>ENGAGEMENT RINGS - the great ideas for choosing your &lt;b&gt;engagement rings&lt;/b&gt;</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://the-engagement-rings.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4017457356229724666/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://the-engagement-rings.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>JohnJenin</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='26' height='32' src='http://bp0.blogger.com/_JeSqlMgBcyY/R_Wlg4mq0kI/AAAAAAAABQ0/H7M2Gy-54bE/S220/johnjenin.JPG'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>3</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-4017457356229724666.post-5932176594068994476</id><published>2009-09-02T10:19:00.001-07:00</published><updated>2009-09-02T10:19:52.170-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='engagement rings'/><title type='text'>History of Engagement rings</title><content type='html'>&lt;span style="font-weight:bold;"&gt;Engagement rings&lt;/span&gt; - The history of the &lt;span style="font-weight:bold;"&gt;engagement rings&lt;/span&gt; is more about myth and fantasy than actual fact until you enter the 20th Century when a marked turn of events shapes public opinion beyond all doubt. &lt;br /&gt;&lt;br /&gt;Today almost everyone's interpretation of the &lt;span style="font-weight:bold;"&gt;engagement rings&lt;/span&gt; is something along these lines: "A symbol of ever lasting purity, love, devotion and commitment between two people".  But where did it all start? &lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_JeSqlMgBcyY/SBvTyJeTXkI/AAAAAAAABaQ/4TwKJkeSYCQ/s1600-h/4_rings.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://1.bp.blogspot.com/_JeSqlMgBcyY/SBvTyJeTXkI/AAAAAAAABaQ/4TwKJkeSYCQ/s400/4_rings.jpg" border="0" alt="engagement ring picture"id="engagement rings picture" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;The earliest surviving records have shown that Archduke Maximillian of Hamburg may have started the trend among the European wealthy and royalty of giving &lt;span style="font-weight:bold;"&gt;diamond engagement rings&lt;/span&gt; in 1477 by giving Mary of Burgundy a diamond betrothal ring. &lt;br /&gt;&lt;br /&gt;What happened before 1477? Was there such a thing as an  &lt;span style="font-weight:bold;"&gt;engagement ring&lt;/span&gt; and if so were they set with diamonds?                                                                                                                   &lt;br /&gt;&lt;br /&gt;Pre - History of &lt;span style="font-weight:bold;"&gt;Engagement Rings&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;Lets go back to our ancestors, "prehistoric man" who are supposed to have tied the woman's arms and legs together so she could not escape. It wasn't an attempt at deviant sexual acts, but it wasn't the most flattering way to show how you care either! &lt;br /&gt;&lt;br /&gt;Eventually the "bride's" legs would have been released and if she made no attempt to run away then she would just have worn a tied cord with a trailing end around one of her little fingers.  &lt;br /&gt;&lt;br /&gt;It's certainly an interesting theory ahem!...&lt;br /&gt;&lt;br /&gt;Ancient History of &lt;span style="font-weight:bold;"&gt;Engagement Rings&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;The ancient Roman's called their &lt;span style="font-weight:bold;"&gt;engagement rings&lt;/span&gt; the betrothal (Truth) ring. The Romans were the first to wear the ring on the third finger of the left hand. &lt;br /&gt;&lt;br /&gt;This surviving tradition seems to stem from the Egyptian belief that the vein from this finger leads straight to the heart. It's thought that the Romans were the first to start inscribing or engraving their rings.&lt;br /&gt;&lt;br /&gt;The Middle Ages Hostory of &lt;span style="font-weight:bold;"&gt;Engagement Rings&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;The Middle Ages and the Gimmal or "bond" ring was invented, but it's doubtful that this was an &lt;span style="font-weight:bold;"&gt;engagement ring&lt;/span&gt; design. However, sapphires, emeralds and rubies would have been the norm for those who could afford them. &lt;br /&gt;&lt;br /&gt;Because diamond is the hardest and strongest mineral on earth it was seen to resist fire and steel and thus symbolize the unbending union of a man and woman in wedlock. So it became more commonplace for the European super wealthy and royalty to give a diamond engagement ring at this time.&lt;br /&gt;&lt;br /&gt;Less wealthy citizens would have given a Fede (faith) ring in the form of two clasped hands more akin to the more modern claddagh (clasped hands) &lt;span style="font-weight:bold;"&gt;engagement rings&lt;/span&gt;.&lt;br /&gt;The 18th Century&lt;br /&gt;&lt;br /&gt;Diamonds became more readily available when diamonds were discovered in Brazil. &lt;span style="font-weight:bold;"&gt;Diamond cluster engagement rings&lt;/span&gt; were fashionable among the wealthy.&lt;br /&gt;The 19th Century&lt;br /&gt;&lt;br /&gt;In South Africa 1870, the vast, newly discovered Kimberley diamond region began to flood the market with not so rare a gem after all! The supply increased whilst the prices fell.&lt;br /&gt;&lt;br /&gt;Within 10 years the now famous De Beers Consolidated Mines Ltd. was formed by the Englishman Cecil John Rhodes to control the sale of diamonds throughout the world. Even today they control 65% of the world's diamond trade. &lt;br /&gt;&lt;br /&gt;At this time during the history of the &lt;span style="font-weight:bold;"&gt;engagement ring&lt;/span&gt;, the diamond rush gave rise to the notion that the various birthstones were seen to be a rarity (and more desirable) compared to the diamond. &lt;br /&gt;&lt;br /&gt;Elaborate &lt;span style="font-weight:bold;"&gt;engagement rings&lt;/span&gt; of sapphire, emerald and rubies (and other precious gems) with diamond accents were therefore more commonplace among those with appropriate wealth.&lt;br /&gt;The 20th Century&lt;br /&gt;&lt;br /&gt;From 1880 De Beers were able to control the supply (and price) of diamonds  but how were they going to control demand during a period when sales began dropping dramatically (up to 50%) in the 20s and 30s onwards through the great depression? &lt;br /&gt;&lt;br /&gt;Just as platinum started to become popular in &lt;span style="font-weight:bold;"&gt;diamond engagement rings&lt;/span&gt;, diamonds were becoming less valued. Platinum was banned for all but war use during WWII and so the platinum diamond engagement rings as we know them today almost died out. &lt;br /&gt;&lt;br /&gt;The answer to the problem was a new marketing campaign commissioned by De Beers that began in 1947. Perhaps you've heard the slogan "A Diamond is forever"? This was to mark the beginning of a change in the history of the &lt;span style="font-weight:bold;"&gt;engagement ring&lt;/span&gt;. &lt;br /&gt;&lt;br /&gt;Subsequent campaigns would convince families to hold on to their diamonds as family heirlooms... and it worked! Used diamonds were not being released back into the industry which in turn created the demand that De Beers were seeking. &lt;br /&gt;&lt;br /&gt;Jewelers were unofficially educated by De Beers to instruct men that two to three months personal wages were an ideal price to pay for the diamond engagement ring that their prospective fiancée's would gladly accept. &lt;br /&gt;&lt;br /&gt;In 1953 the world's two most glamorous women of the time Marilyn Monroe and Jane Russell were the stars of the hit film musical Gentlemen Prefer Blondes. &lt;br /&gt;&lt;br /&gt;The plot involves Monroe and Russell chasing potential husbands on a cruise to France. The movie also features a very famous song sung by the blonde bombshell Marilyn Monroe, Diamonds Are A Girls Best Friend.  &lt;br /&gt;&lt;br /&gt;This film would have undoubtedly influenced public opinion at the time and will have advanced the popularity of diamonds for years afterwards through Hollywood glamour. &lt;br /&gt;&lt;br /&gt;The film is now 50 years old but it's still a firm favorite of all who love Hollywood and the legend of Monroe. (Of course there are others: High Society, Breakfast At Tiffany’s, Diamonds Are Forever among them)  &lt;br /&gt;&lt;br /&gt;This is where the tradition of the &lt;span style="font-weight:bold;"&gt;diamond engagement ring&lt;/span&gt; really started, all from an advertising campaign that literally "rocked" the world! (Get it? "rocked".... okay I'll shut up!)  So you see buying a &lt;span style="font-weight:bold;"&gt;diamond engagement ring&lt;/span&gt; isn't really a popular ancient tradition. &lt;br /&gt;&lt;br /&gt;It's more a combination of "dreaming of being a princess", a clever marketing campaign and compelling Hollywood glamour that ultimately promotes diamonds as the only jewels with which to furnish your loved one as a sign of engagement.&lt;br /&gt;The 21st Century&lt;br /&gt;&lt;br /&gt;The history of the &lt;span style="font-weight:bold;"&gt;engagement rings&lt;/span&gt; has moved on and demand for diamonds and platinum diamond engagement rings is still rising. The tradition is here to stay. Estimated 78% of all engagement rings sold every year are diamond.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4017457356229724666-5932176594068994476?l=the-engagement-rings.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://the-engagement-rings.blogspot.com/feeds/5932176594068994476/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=4017457356229724666&amp;postID=5932176594068994476' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4017457356229724666/posts/default/5932176594068994476'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4017457356229724666/posts/default/5932176594068994476'/><link rel='alternate' type='text/html' href='http://the-engagement-rings.blogspot.com/2009/09/history-of-engagement-rings.html' title='History of Engagement rings'/><author><name>JohnJenin</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='26' height='32' src='http://bp0.blogger.com/_JeSqlMgBcyY/R_Wlg4mq0kI/AAAAAAAABQ0/H7M2Gy-54bE/S220/johnjenin.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/_JeSqlMgBcyY/SBvTyJeTXkI/AAAAAAAABaQ/4TwKJkeSYCQ/s72-c/4_rings.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4017457356229724666.post-2743760156868174713</id><published>2008-06-05T07:06:00.000-07:00</published><updated>2008-06-10T01:57:45.658-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='Antique Style Engagement rings'/><category scheme='http://www.blogger.com/atom/ns#' term='Unique Engagement Rings'/><category scheme='http://www.blogger.com/atom/ns#' term='Diamond Solitaire Rings'/><title type='text'>Diamond Solitaire Rings</title><content type='html'>&lt;span style="font-weight:bold;"&gt;Diamond Solitaire Rings&lt;/span&gt; on you mind? Does your lover cherish &lt;span style="font-weight:bold;"&gt;diamond solitaire rings&lt;/span&gt;? Here are tips on choosing a beautiful &lt;span style="font-weight:bold;"&gt;diamond solitaire ring&lt;/span&gt; for your lover. Like most other purchases, start your search by browsing the net for &lt;span style="font-weight:bold;"&gt;diamond solitaire rings&lt;/span&gt;. Here are some useful tips on comparing and buying &lt;span style="font-weight:bold;"&gt;diamond solitaire rings&lt;/span&gt;.&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight:bold;"&gt;Diamond Engagement Rings&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://the-engagement-rings.blogspot.com"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://3.bp.blogspot.com/_JeSqlMgBcyY/SEf0W7oOIRI/AAAAAAAABdQ/pqghfkHZ-nU/s320/ring.jpg" border="0" alt="Diamond Solitaire Rings"id="Diamond Solitaire Rings picture" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;What are the most exciting &lt;span style="font-weight:bold;"&gt;diamond engagement&lt;/span&gt; rings on the market? Perhaps, the most elegant diamond engagement are &lt;span style="font-weight:bold;"&gt;diamond solitaire rings&lt;/span&gt; in popular styles including basket diamond engagement rings, trellis &lt;span style="font-weight:bold;"&gt;diamond engagement rings&lt;/span&gt;, cathedral diamond engagement rings, bezel set diamond engagement rings and of course the Tiffany classic diamond solitaire rings&lt;br /&gt;&lt;br /&gt;&lt;span style="font-weight:bold;"&gt;Unique Engagement rings&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;For unique diamond engagement rings, browse online antique style engagement rings and antique looking diamond rings. Many couples design their own unique engagement rings. There are also unique engagement rings based on reproductions of engagement rings through the centuries. These unique diamond engagement rings include antique diamond solitaire rings, antique platinum engagement rings, plain antique ring settings and antique wedding diamond bands.&lt;br /&gt;&lt;br /&gt;Certified Diamonds - &lt;strong&gt;Diamond Solitaire Rings&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;Certified diamonds are a wise choice when buying diamond solitaire rings. The major organizations that issue certified diamond certificates are the GIA and EGL. Buying certified diamonds gives you a sense of security as to your diamonds quality. Equally important, certified diamonds are readily accepted by insurance companies. Also, if you ever want to sell or trade, certified diamonds will bring more money and sell much quicker then other stones that are not certified diamonds.&lt;br /&gt;&lt;br /&gt;The Diamonds Company is a leading diamond and jewelry store offering &lt;strong&gt;diamond solitaire rings&lt;/strong&gt;, unique engagement diamond rings. Find the best selection of certified diamonds at the best prices. Visit The Diamonds Company.&lt;br /&gt;&lt;br /&gt;Article Source: http://EzineArticles.com/?expert=Johnny_Mayer&lt;br /&gt;&lt;br /&gt;copyright - &lt;a href="http://the-engagement-rings.blogspot.com"&gt;http://the-engagement-rings.blogspot.com&lt;/a&gt;&lt;br /&gt;&lt;span style="font-weight:bold;"&gt;Diamond Solitaire Rings&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4017457356229724666-2743760156868174713?l=the-engagement-rings.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://the-engagement-rings.blogspot.com/feeds/2743760156868174713/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=4017457356229724666&amp;postID=2743760156868174713' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4017457356229724666/posts/default/2743760156868174713'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4017457356229724666/posts/default/2743760156868174713'/><link rel='alternate' type='text/html' href='http://the-engagement-rings.blogspot.com/2008/06/diamond-solitaire-rings.html' title='Diamond Solitaire Rings'/><author><name>JohnJenin</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='26' height='32' src='http://bp0.blogger.com/_JeSqlMgBcyY/R_Wlg4mq0kI/AAAAAAAABQ0/H7M2Gy-54bE/S220/johnjenin.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/_JeSqlMgBcyY/SEf0W7oOIRI/AAAAAAAABdQ/pqghfkHZ-nU/s72-c/ring.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4017457356229724666.post-5827028665876591105</id><published>2008-05-02T19:45:00.001-07:00</published><updated>2008-05-02T19:55:50.363-07:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='history of engagement rings'/><category scheme='http://www.blogger.com/atom/ns#' term='engagement ring'/><category scheme='http://www.blogger.com/atom/ns#' term='engagement rings'/><category scheme='http://www.blogger.com/atom/ns#' term='diamond engagement rings'/><title type='text'>Engagement rings - the history</title><content type='html'>&lt;span style="font-weight:bold;"&gt;Engagement rings&lt;/span&gt; - The history of the &lt;span style="font-weight:bold;"&gt;engagement rings&lt;/span&gt; is more about myth and fantasy than actual fact until you enter the 20th Century when a marked turn of events shapes public opinion beyond all doubt. &lt;br /&gt;&lt;br /&gt;Today almost everyone's interpretation of the &lt;span style="font-weight:bold;"&gt;engagement rings&lt;/span&gt; is something along these lines: "A symbol of ever lasting purity, love, devotion and commitment between two people".  But where did it all start? &lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_JeSqlMgBcyY/SBvTyJeTXkI/AAAAAAAABaQ/4TwKJkeSYCQ/s1600-h/4_rings.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://1.bp.blogspot.com/_JeSqlMgBcyY/SBvTyJeTXkI/AAAAAAAABaQ/4TwKJkeSYCQ/s400/4_rings.jpg" border="0" alt="engagement ring picture"id="engagement rings picture" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;The earliest surviving records have shown that Archduke Maximillian of Hamburg may have started the trend among the European wealthy and royalty of giving &lt;span style="font-weight:bold;"&gt;diamond engagement rings&lt;/span&gt; in 1477 by giving Mary of Burgundy a diamond betrothal ring. &lt;br /&gt;&lt;br /&gt;What happened before 1477? Was there such a thing as an  &lt;span style="font-weight:bold;"&gt;engagement ring&lt;/span&gt; and if so were they set with diamonds?                                                                                                                   &lt;br /&gt;&lt;br /&gt;Pre - History of &lt;span style="font-weight:bold;"&gt;Engagement Rings&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;Lets go back to our ancestors, "prehistoric man" who are supposed to have tied the woman's arms and legs together so she could not escape. It wasn't an attempt at deviant sexual acts, but it wasn't the most flattering way to show how you care either! &lt;br /&gt;&lt;br /&gt;Eventually the "bride's" legs would have been released and if she made no attempt to run away then she would just have worn a tied cord with a trailing end around one of her little fingers.  &lt;br /&gt;&lt;br /&gt;It's certainly an interesting theory ahem!...&lt;br /&gt;&lt;br /&gt;Ancient History of &lt;span style="font-weight:bold;"&gt;Engagement Rings&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;The ancient Roman's called their &lt;span style="font-weight:bold;"&gt;engagement rings&lt;/span&gt; the betrothal (Truth) ring. The Romans were the first to wear the ring on the third finger of the left hand. &lt;br /&gt;&lt;br /&gt;This surviving tradition seems to stem from the Egyptian belief that the vein from this finger leads straight to the heart. It's thought that the Romans were the first to start inscribing or engraving their rings.&lt;br /&gt;&lt;br /&gt;The Middle Ages Hostory of &lt;span style="font-weight:bold;"&gt;Engagement Rings&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;The Middle Ages and the Gimmal or "bond" ring was invented, but it's doubtful that this was an &lt;span style="font-weight:bold;"&gt;engagement ring&lt;/span&gt; design. However, sapphires, emeralds and rubies would have been the norm for those who could afford them. &lt;br /&gt;&lt;br /&gt;Because diamond is the hardest and strongest mineral on earth it was seen to resist fire and steel and thus symbolize the unbending union of a man and woman in wedlock. So it became more commonplace for the European super wealthy and royalty to give a diamond engagement ring at this time.&lt;br /&gt;&lt;br /&gt;Less wealthy citizens would have given a Fede (faith) ring in the form of two clasped hands more akin to the more modern claddagh (clasped hands) &lt;span style="font-weight:bold;"&gt;engagement rings&lt;/span&gt;.&lt;br /&gt;The 18th Century&lt;br /&gt;&lt;br /&gt;Diamonds became more readily available when diamonds were discovered in Brazil. &lt;span style="font-weight:bold;"&gt;Diamond cluster engagement rings&lt;/span&gt; were fashionable among the wealthy.&lt;br /&gt;The 19th Century&lt;br /&gt;&lt;br /&gt;In South Africa 1870, the vast, newly discovered Kimberley diamond region began to flood the market with not so rare a gem after all! The supply increased whilst the prices fell.&lt;br /&gt;&lt;br /&gt;Within 10 years the now famous De Beers Consolidated Mines Ltd. was formed by the Englishman Cecil John Rhodes to control the sale of diamonds throughout the world. Even today they control 65% of the world's diamond trade. &lt;br /&gt;&lt;br /&gt;At this time during the history of the &lt;span style="font-weight:bold;"&gt;engagement ring&lt;/span&gt;, the diamond rush gave rise to the notion that the various birthstones were seen to be a rarity (and more desirable) compared to the diamond. &lt;br /&gt;&lt;br /&gt;Elaborate &lt;span style="font-weight:bold;"&gt;engagement rings&lt;/span&gt; of sapphire, emerald and rubies (and other precious gems) with diamond accents were therefore more commonplace among those with appropriate wealth.&lt;br /&gt;The 20th Century&lt;br /&gt;&lt;br /&gt;From 1880 De Beers were able to control the supply (and price) of diamonds  but how were they going to control demand during a period when sales began dropping dramatically (up to 50%) in the 20s and 30s onwards through the great depression? &lt;br /&gt;&lt;br /&gt;Just as platinum started to become popular in &lt;span style="font-weight:bold;"&gt;diamond engagement rings&lt;/span&gt;, diamonds were becoming less valued. Platinum was banned for all but war use during WWII and so the platinum diamond engagement rings as we know them today almost died out. &lt;br /&gt;&lt;br /&gt;The answer to the problem was a new marketing campaign commissioned by De Beers that began in 1947. Perhaps you've heard the slogan "A Diamond is forever"? This was to mark the beginning of a change in the history of the &lt;span style="font-weight:bold;"&gt;engagement ring&lt;/span&gt;. &lt;br /&gt;&lt;br /&gt;Subsequent campaigns would convince families to hold on to their diamonds as family heirlooms... and it worked! Used diamonds were not being released back into the industry which in turn created the demand that De Beers were seeking. &lt;br /&gt;&lt;br /&gt;Jewelers were unofficially educated by De Beers to instruct men that two to three months personal wages were an ideal price to pay for the diamond engagement ring that their prospective fiancée's would gladly accept. &lt;br /&gt;&lt;br /&gt;In 1953 the world's two most glamorous women of the time Marilyn Monroe and Jane Russell were the stars of the hit film musical Gentlemen Prefer Blondes. &lt;br /&gt;&lt;br /&gt;The plot involves Monroe and Russell chasing potential husbands on a cruise to France. The movie also features a very famous song sung by the blonde bombshell Marilyn Monroe, Diamonds Are A Girls Best Friend.  &lt;br /&gt;&lt;br /&gt;This film would have undoubtedly influenced public opinion at the time and will have advanced the popularity of diamonds for years afterwards through Hollywood glamour. &lt;br /&gt;&lt;br /&gt;The film is now 50 years old but it's still a firm favorite of all who love Hollywood and the legend of Monroe. (Of course there are others: High Society, Breakfast At Tiffany’s, Diamonds Are Forever among them)  &lt;br /&gt;&lt;br /&gt;This is where the tradition of the &lt;span style="font-weight:bold;"&gt;diamond engagement ring&lt;/span&gt; really started, all from an advertising campaign that literally "rocked" the world! (Get it? "rocked".... okay I'll shut up!)  So you see buying a &lt;span style="font-weight:bold;"&gt;diamond engagement ring&lt;/span&gt; isn't really a popular ancient tradition. &lt;br /&gt;&lt;br /&gt;It's more a combination of "dreaming of being a princess", a clever marketing campaign and compelling Hollywood glamour that ultimately promotes diamonds as the only jewels with which to furnish your loved one as a sign of engagement.&lt;br /&gt;The 21st Century&lt;br /&gt;&lt;br /&gt;The history of the &lt;span style="font-weight:bold;"&gt;engagement rings&lt;/span&gt; has moved on and demand for diamonds and platinum diamond engagement rings is still rising. The tradition is here to stay. Estimated 78% of all engagement rings sold every year are diamond.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4017457356229724666-5827028665876591105?l=the-engagement-rings.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://the-engagement-rings.blogspot.com/feeds/5827028665876591105/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=4017457356229724666&amp;postID=5827028665876591105' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4017457356229724666/posts/default/5827028665876591105'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4017457356229724666/posts/default/5827028665876591105'/><link rel='alternate' type='text/html' href='http://the-engagement-rings.blogspot.com/2008/05/engagement-rings-history.html' title='Engagement rings - the history'/><author><name>JohnJenin</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='26' height='32' src='http://bp0.blogger.com/_JeSqlMgBcyY/R_Wlg4mq0kI/AAAAAAAABQ0/H7M2Gy-54bE/S220/johnjenin.JPG'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/_JeSqlMgBcyY/SBvTyJeTXkI/AAAAAAAABaQ/4TwKJkeSYCQ/s72-c/4_rings.jpg' height='72' width='72'/><thr:total>0</thr:total></entry></feed>
